PIE Properties | Digital Growth & Event Acquisition

Executive Overview

One connected acquisition system.

PIE has a strong opportunity to turn its Greece showcases into a more predictable source of qualified investor demand. The challenge is not simply reaching more people, but reaching the right audiences, building trust before the event, converting interest into registrations, and improving the journey from registration to attendance and high-potential prospects. We will help PIE build and manage this connected acquisition journey, from audience targeting, content and outreach to paid media, landing pages, lead management and continuous optimization.

01
Reach the Right People
Define and build relevant investor audiences.
02
Build Interest & Trust
Use content, LinkedIn outreach and paid media to engage them.
03
Convert Interest into Registrations
Create focused landing experiences and optimize conversion.
04
Turn Registrations into Attendance
Support the lead journey and improve the quality of the event pipeline.
05
Learn & Grow
Measure performance, identify what works and continuously optimize.

Campaign Context

The baseline reveals the opportunity.

A snapshot of the May showcase performance, based on PIE’s reported figures.

May event · PIE-provided baseline

455

Registrations

190

Invited

Attended

~20

Highly serious prospects

Historical registration cost

Approximately EGP 1,400

Figures above are historical baseline data provided by PIE.

Objectives

Optimize for meaningful progress, not activity.

Build and reach highly targeted professional investor audiences.

Connect LinkedIn, social and paid media into one funnel that generates qualified registrations.

Improve conversion, lead quality and attendance through measurable, repeatable optimization.

Workstream 01

LinkedIn Growth & Targeted Outreach

Profile and page optimization, audience building, structured outreach and follow-up workflows using appropriate supporting tools.

PAGE & PROFILES OPTIMIZATION

Selected PIE profile optimization
PIE company page optimization
Positioning and messaging alignment

Audience building

Segmented professional audiences
Relevant prospect identification
Quality and relevance prioritization

Structured outreach

Connection and introduction workflows
Follow-up sequences
Appropriate supporting tools

Audience Identification

Profile Review

Connection Request

Follow-up

Engagement

Landing Page / Human Handover

Follow-up can direct prospects to the relevant event landing page, while prospects requiring direct discussion can be handed over to the PIE team.

Workstream 02

Social Media Strategy & Content

Campaign strategy and content across Facebook, Instagram and LinkedIn, including visuals, short-form video and reels, captions, calendar and publishing.

Facebook

Instagram

Strategic foundation

Campaign strategy
Content themes
Visual direction
Calendar and publishing

Content production

VisualsShort-form videoReelsCaptionsCampaign content

Existing PIE photo and video assets will be incorporated where appropriate. Approval alignment will be maintained with Kingfisher + PIE CEO.

Workstream 03

Paid Performance Marketing

LinkedIn and Google Ads, audience-specific campaigns, traffic and conversion campaigns, retargeting and optimization.

LinkedIn Ads

Proactive audience creation

Selected post promotion
Landing-page traffic campaigns
Audience-specific campaigns
Retargeting where sufficient data exists

Google Ads

Capture existing intent

Search campaigns
Event / Greece-related search terms
Location-specific campaigns
Remarketing where appropriate

Workstream 04

Landing Pages & Conversion

Dedicated landing pages will be created for each event, designed around the target audience, campaign message and conversion best practices. Each page will follow a clear, frictionless UX and content hierarchy designed to maximize registration conversion, while tracking and lead submissions will be connected to the agreed lead-management or CRM system.

Shared conversion framework

Event proposition
Key reasons to attend
Trust elements
PIE credibility

Event details
Clear call to action
Qualification questions
Registration journey

Greece Private Showcase landing page concept showing the hero and reservation form

Optimization layer: tracking, analytics, behavioral analysis and continuous optimization.

Landing-page submissions will connect to the agreed CRM or lead management system where technically possible.

Workstream 05

Lead Management & Optimization

Lead flow monitoring, qualification support, funnel analysis, reporting and continuous optimization.

Lead Generated

Contacted

Qualified

Invited

Confirmed

Attended

High-Potential Prospect

Current PIE operation

PIE follows up with leads the next day, with a five-person team handling follow-up.

Scope boundary

Confirmation and event follow-up remain under PIE operational responsibility and sit outside the marketing scope.

Measurement & Optimization

A live view of the complete funnel.

A live dashboard will be used for reporting. Initial benchmarks will be established and refined during the campaign.

Acquisition

Reach · Impressions · CTR · CPC · Landing Page Views

Registration

Registrations · Cost per Registration · Landing Page Conversion Rate

Lead Quality

Qualified Leads · Qualification Rate · Cost per Qualified Lead

Event

Confirmed Attendees · Attendance Rate · High-Potential Prospects

Business

Cost per High-Potential Prospect · Lead-to-Meeting Rate · Event-Generated Opportunities

KPI Targets

Quality at meaningful campaign scale.

Campaign targets

Total high-quality leads

400 ±

Across the full campaign and all three showcases.

Lead-to-high-potential conversion

6% minimum

Measured from generated leads to high-potential prospects.

These are campaign targets, not guaranteed outcomes.

Timeline

Three showcases. One continuous acquisition cycle.

A connected campaign from foundation and audience building through event delivery, analysis and future recommendations.

Showcase 01

7 November 2026

Sheikh Zayed

Showcase 02

8 November 2026

New Cairo

Showcase 03

9 November 2026

Greece Private Showcase

15–24 September 2026

Foundation & Setup

Strategy · Audience definition · LinkedIn optimization · Content preparation · Landing pages · Tracking · Tools · Campaign setup

27–30 September 2026

Audience Building

LinkedIn audience development · Segment validation · Social content preparation · Testing readiness

3 October–3 November 2026

Campaign Launch, Lead Generation & Optimization

LinkedIn outreach · Social content · Paid campaign launch · Outreach follow-ups · Retargeting · Landing-page optimization · Lead growth

4–6 November 2026

Final Event Push

Final retargeting · High-intent messaging · Registration push · Attendance preparation

7–9 November 2026

Showcases

7 November — Sheikh Zayed · 8 November — New Cairo · 9 November — Greece Private Showcase

10–13 November 2026

Post-Event

Performance analysis · Lead-quality review · Insights · Recommendations for future campaigns

Pricing

A clear investment structure.

Service fees and the advertising media budget are shown separately for clarity.

Foundation

Strategy, audience framework, content direction, landing pages, tools/subscriptions, messaging, tracking/setup and campaign foundation.

EGP 65,000

Social Media Management

Content planning, creative production, captions, short-form content, calendar and publishing/management.

EGP 25,000

Performance Marketing Media Budget

Required advertising budget for LinkedIn and Google Ads.

EGP 90,000

Media Buying Administration

Campaign setup, media buying administration, monitoring and optimization.

EGP 18,000

Conversion & Lead Management

Landing-page conversion optimization, lead-flow management, funnel monitoring, reporting and optimization.

EGP 30,000

Total service fees

EGP 145,000

Excludes the advertising media budget.

Total including media budget

EGP 228,000

Service fees plus EGP 90,000 advertising media budget.

Payment terms

70%

Upon agreement.

30%

After project completion, 10 November 2026.

Building More Than Event Registrations

The campaign creates value that continues beyond the November showcases.

Qualified Lead Pool

A growing pool of relevant prospects for future follow-up and opportunities.

LinkedIn Audience

A stronger professional audience and follower base that PIE can continue to engage.

Founder Connections

New relevant professional connections built through PIE’s founders.

Brand Visibility

Greater visibility and presence among targeted investor and professional audiences.

Retargeting Audiences

A growing pool of people who have engaged with PIE’s content, website and campaigns.

Campaign Intelligence

Clearer insight into the audiences, messages and channels that generate the strongest response.

Beyond Reach. Toward the Right People.

A connected acquisition system for PIE’s three upcoming events.

Digital Growth & Event Acquisition Proposal